adidas Japan

adidas and Wanderlust share a vision of holistic, high-touch experiences that create community around sport and mindful living. Wanderlust, in partnership with adidas, brings an entirely new level of everyday engagement to the fitness and healthy-lifestyle enthusiast. The multi-faceted relationship will offer the best of both brands, reflecting the passion they share for an active and adventurous lifestyle. Fearless to break boundaries and challenge the status quo, Wanderlust, through both multi-day festivals and single-day events, merges the energy of a music festival with the community atmosphere of a yoga and fitness event. These revolutionary events unite adidas’ world-class products and services with the Wanderlust community, a progressive network of active men and women, in an environment that is both instructional and aspirational.