Loving Earth

Official Website

A key element of our mission at Loving Earth is to source products from the Indigenous communities where they originated. This supports these unique and special indigenous communities in maintaining their cultural integrity. Most of the functional foods that we source have played a central role in the cultural heritage of the indigenous communities that have cultivated and/or harvested them from the wild ecosystems in which they live.

They are foods that have held special sacred significance for these indigenous cultures due to their life enhancing qualities. By sourcing these products from the indigenous communities that have cultivated them for thousands of years, we provide an environmentally sustainable source of income that also maintains the rituals and way of life that often revolves around the production of these products.

  • In order to be sustainable, we ensure that our ingredients:

    • Are produced without the use of synthetic fertilizers or chemical pesticides and herbicides.
    • Are cultivated in such a way as to help restore native ecosystems, prevent erosion and support water conservation.
    • Use traditional permaculture systems and where possible are shade grown using native canopy species.

    According to Fair Trade standards, that involve producers and workers being paid not only a fair price, but also being empowered with the skills and infrastructure to add as much value to the raw products as possible.
    To create healthy environments in which producers and their families live and work.
    To re-invest in community infrastructure such as education, health and other essential services.

    Loving Earth supports the conscious consumer movement by sourcing products that are produced according to specific environmental and social standards. Where possible we work directly with indigenous grower associations around the world and our goal is to inform end consumers of the environmental, social and cultural context in which the products are produced.

    We are also working to go beyond the conventional Fair Trade system by empowering indigenous communities to add as much value as possible to their raw materials at the point of origin. This means more money and power is put back into these communities.

    Our cacao beans, maca, camu camu, coconut sugar and cashews are Fair Trade Certified by Control Union under Fair Choice. Our cacao powder and butter are Fair Trade Certified by Fair Trade Labeling Organisation.