Find Your True North

Jason Wrobel



Jason Wrobel (aka J-Wro) dishes up a sublime fusion of food and humor to help you live a vibrant, healthy and joyful life. He focuses on whole foods, natural ingredients and big flavors as the bestselling author of the Hay House cookbook and lifestyle guide, “Eaternity”. Jason turns up the heat on powerful, everyday superfood ingredients proven to increase your longevity and serves them up as mouthwatering culinary masterpieces.

The healing properties and outrageous tastes of his dishes have rendered his recipes hands-down favorites among celebrity clients, and regular folk alike. J-Wro fans Woody Harrelson, Jeremy Piven, Robin Wright, Sigourney Weaver, John C. Reilly, Flea, Steve Buscemi, Isabelle Adjani and Russell Simmons have raved about his delicious and innovative creations.

After graduating from the Living Light Culinary Institute, Jason went onto to apprentice with the industry’s finest and most revered talents in New York City and Los Angeles. His career highlights include winning the inaugural World’s Best Raw Vegan Ice Cream Competition and being the first plant-based chef in history to present at Pebble Beach Food & Wine.

Jason hosts the popular YouTube channel “The J-Wro Show” showcasing healthy recipes, lifestyle transformation tips and conscious comedy. His Cooking Channel television series, “How to Live to 100”, was the first primetime plant-based cooking series in TV history, which has taught millions of people how to prepare easy and nutritious vegan dishes at home.

He is currently working on his new venture, the popular “My Healthy Hustle” brand of online courses and digital training products and is preparing his second book with Hay House.

Click below to read our exclusive piece with the artist:

A Beginner’s Guide to Down-to-Earth Veganism