Find Your True North

Dr. Betty Uribe


Dr. Betty Uribe is the Executive Vice President at California Bank & Trust, where she leads Commercial and Personal Banking throughout Southern California.

For nearly three decades, Dr. Uribe has been transforming business, culture, and people through values based leadership.

At California Bank & Trust, Dr. Uribe has P&L responsibility for the Greater Southern California Division, a $3.5 billion line of business covering retail and business banking. The Bank has loans of $8.8 billion and deposits of $10.5 billion, and is a division of Zions Bancorporation with total assets of approximately 60 billion. Under Uribe’s leadership CB&T has been named the “Best Bank in Orange County,” for three consecutive years, as voted by readers of The Orange County Register.

A recognized authority on the psychology of leadership, organizational turnarounds, and peak performance, she has been honored consistently for her strategic intellect and humanitarian endeavors.

Uribe is widely regarded as an industry expert in financial services with expertise in commercial banking, retail banking, marketing, public relations, risk management, and strategic planning. As an executive for Fortune 500 national and regional banks, she has effected business turnarounds, achieving over 20% increase in pre-tax profits in a declining economy, double digit revenue growth in less than twelve months, double digit expense management, and significant increases in efficiency ratios. Her leadership of De Novo strategies for leading banks resulted in the roll out of over 100 new retail and business banking locations, most of which became accretive within 18 months.

Dr. Uribe has worked with leaders from every walk of life – CEOs of multinational corporations, military generals, political leaders, advocates for humanity, psychologists, university presidents, and parents. Her entrepreneurial background has given her a broad and universal understanding of various industries and businesses within the U.S. and international markets.

As an international and bilingual speaker, Uribe has lectured in North and South America and Asia; her work has been published in financial and business publications and trade journals in China, Singapore, Russia, Canada, Colombia, Mexico, and the United States. The author of #Values: The Secret to Top-Level Performance in Business & Life, Uribe has been featured

in national and local media – television, radio and print. Among many honors bestowed upon Dr. Uribe are “The Most Prominent Latina in Los Angeles” and “Top 25 National Corporate Elite”.

Dr. Uribe currently serves on three for-profit private company boards: Pepperdine University, University of Southern California, United States and Next Step Asia, Hong Kong. She also serves on several non-profit boards in the United States.