After more than 20 years working with the world’s leading brands as a communications senior executive — both in-house and via his own agency, The Sauce — a series of significant life events led Asher to shift gears. Now a qualified mindset and leadership coach (Diploma of Leadership, Coaching and Mentoring), he is also a certified HeartMath and Wim Hof Method instructor. He has further qualifications in Neurolinguistic Programming (NLP), geobiology, epigenetics and the social psychology of sport. Employing breathwork, meditation and heart-based techniques, Asher also uses shamanic practices to inform his work.

Asher is the current president of Meditation Australia, the national peak body representing meditation and meditation teachers. He also hosts the men’s circle, Warrior Within. In just over two years, this initiative has touched the lives of over 100 men across Melbourne, raising in excess of $8000 for charity. A regular speaker and facilitator at conferences and retreats, Asher contributes to numerous sports/lifestyle/health/wellbeing websites and publications.

A hot air balloon pilot in his younger days, Asher still enjoys watching their colourful display over Melbourne, the birthplace he returned to several years ago after stints in Hong Kong, London and Byron Bay. Asher is an ambassador for various charities including Love Me Love You, MPNAA and The Resilient Leaders Foundation.