Abigail co-founded East of Eden yoga and mat Pilates studio in Walthamstow in 2015 after a 15 year career in digital music for companies such as Yahoo!, MySpace, Warner Music and Napster. The business expanded in 2016 after raising £65k via Seedrs equity crowdfunding platform to add a dedicated reformer Pilates and barre studios and build showers and changing rooms, and now you can also find East of Eden at the Natural History Museum with monthly yoga, breath and sound collaborations. Abigail lives in Walthamstow with her 5 year old son Raffy.