Globally loved for its performance-led, botanically-based professional hair, skin and body care products, and its commitment to environmental leadership and responsibility, Aveda™ the Art and Science of Pure Flower and Plant Essences was founded by award-winning hairdresser, Horst Rechelbacher in 1978. Inspired by Ayurveda, the 5,000 year old traditional Indian system of healing and medicine, Aveda takes a holistic approach to beauty where hair, scalp, body and skin are one and products, rituals and services care for the guest from scalp-to-soul℠.  Aveda is trusted by salon and spa professionals worldwide, and Aveda products are available in more than 9,000 professional hair salons around the world.