{"id":78852,"date":"2017-07-17T13:50:41","date_gmt":"2017-07-17T17:50:41","guid":{"rendered":"http:\/\/wanderlust.com\/?p=78852\/"},"modified":"2018-09-05T18:25:20","modified_gmt":"2018-09-05T22:25:20","slug":"healthy-new-skinny-ceo-katie-wilcox-changing-talk-bodies","status":"publish","type":"post","link":"https:\/\/wanderlust.com\/ro\/journal\/healthy-new-skinny-ceo-katie-wilcox-changing-talk-bodies\/","title":{"rendered":"How &#8222;Healthy is the New Skinny&#8221; is Transforming Our Idea of Beauty"},"content":{"rendered":"<p class=\"p1\"><em>Hear from Katie Willcox and other inspirational speakers at Wellspring this October.\u00a0<\/em><em>For tickets and more information,\u00a0<a href=\"https:\/\/wanderlust.com\/wellspring\/\" target=\"_blank\" rel=\"noopener\">click here<\/a>.\u00a0<\/em><\/p>\n<p class=\"p1\"><em><a href=\"https:\/\/wanderlust.com\/wellspring-industry-professionals-discount\/\" target=\"_blank\" rel=\"noopener\">Wellness industry professional discounts<\/a>\u00a0and\u00a0<a href=\"https:\/\/wanderlust.com\/scholarship\/\" target=\"_blank\" rel=\"noopener\">scholarships<\/a>\u00a0available!<\/em><\/p>\n<hr \/>\n<p>The majority of us have felt self-conscious about our bodies at some point or another. We\u2019re our harshest critics, often comparing our physical features to those of the women we see on Instagram, TV, or in advertisements. Specific figures and body types are glamorized, while others are completely left out of mainstream media.<\/p>\n<p><span style=\"font-weight: 400;\">But there&#8217;s a shift going on. While what we see in the media isn\u2019t necessarily changing, our attitudes toward this influence are undergoing a wake-up call. Rather than let the media dictate how we feel about our bodies, some women are taking control of that industry, promoting self-love over self-criticism. Namely, <a href=\"http:\/\/www.katiehwillcox.com\/\" target=\"_blank\" rel=\"noopener\">Katie Willcox<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I was fortunate to speak with Katie on her business, body image, and understanding &#8222;beautiful.&#8221; When we\u00a0settle in for our phone date, she\u2019s at an indoor playground with her husband and ten-month-year-old daughter, True. Though we\u2019re not face-to-face, I can tell Katie is full of smiles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s her first time around other kids her own age,\u201d Katie tells me, referring to True. \u201cSo this is a riot.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Motherhood is just one of Katie\u2019s callings. The former plus-size model is now the CEO and founder of the social movement, Healthy is the New Skinny, and Natural Models, a burgeoning modeling agency that encourages women to be at a natural and healthy weight. Founded in 2011, Healthy is The New Skinny originated as an online blog, and part of Katie\u2019s desire to change the way our society frames beauty. It has since transformed into a powerful social media campaign promoting positive self-image and lifestyles for women all over the world. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEveryone likes to think of body image in terms of physical attributes,\u201d Katie tells me. \u201cBut we\u2019re not focusing on our sense of self or spirit. If instead we try to think, \u201cWho am I?\u201d, that changes things.\u201d <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-78854\" src=\"https:\/\/wanderlust.com\/wp-content\/uploads\/2017\/07\/MG_1834-768x512.jpg\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/wanderlust.com\/wp-content\/uploads\/2017\/07\/MG_1834-768x512.jpg 768w, https:\/\/wanderlust.com\/wp-content\/uploads\/2017\/07\/MG_1834-992x661.jpg 992w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Katie started asking these big questions when she was well-established in her modeling career. Her clients loved her fuller, 14-size frame (the sample size for most plus-size models), but Katie wanted to lose weight as a part of her mission to feel healthier. When she went down to a size 10, her clients started dropping her. To continue getting work, she aimed to lose more weight, allowing her to fit into a \u201cwomen\u2019s\u201d category of modeling, where size 6 is considered the norm.<\/p>\n<p>\u201cI was basically starving myself,\u201d She says, going on to tell a story of how she bought a diet meal-delivery service. She was hungry all the time, cranky, and frustrated. Her breaking point came when she was licking frosting off a baking pan when making cupcakes for a friend. <a href=\"http:\/\/wanderlust.com\/journal\/what-happens-when-we-apply-yoga-philosophy-to-food\/\" target=\"_blank\" rel=\"noopener\">Food<\/a>, weight, and calories had become an obsession\u2014one that was polluting her quality of life.<\/p>\n<p>\u201cI had one of those epiphanies,\u201d Katie says. \u201cWe\u2019re conditioned to chase these superficial ideas, and then you get there and realize it\u2019s empty. It made me realize that\u2019s not where you find your fulfillment or happiness.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">Katie, like many, was stuck in a circle that promoted smallness, and it was making her miserable. And since this was such a huge part of her profession, she wasn\u2019t sure if she should stay or go.<\/span><\/p>\n<p>\u201cI told my husband what I was feeling, and he said, \u2018Well, you can either quit or you can change it,\u2019\u201d Katie reveals. Looking at where she is now, it\u2019s clear which path she took.<\/p>\n<h3><strong>\u00a0Reconstructing the Influence <\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Katie took control by deciding to create her own content. In her own process to change her body image, she asked: <\/span><i><span style=\"font-weight: 400;\">Am I doing this to be healthy, or to be skinny?<\/span><\/i><span style=\"font-weight: 400;\"> She garnered that same message into her business endeavors. Rather than let the media and <a href=\"http:\/\/wanderlust.com\/journal\/how-to-replace-instagram-with-sketchbook-slowgrams\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> decide how she would feel about her body, she began to reframe her mental dialogue. Part of this, Katie says, is recognizing when you\u2019re being tricked by the media. Awareness is key.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe have to look at the big picture,\u201d Katie says. \u201cHow are we being influenced? The bodies in social media culture tell us that our source of value is our physical appearance. It\u2019s not about who has a good message, it\u2019s all about who has the photos that get numbers.\u201d<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">The more authentic and conscious you are, it helps you navigate through all the stuff you don\u2019t need.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Katie was determined to make her social media presence, and those of her business ventures, as genuine as possible. She also encourages only following influencers who promote positive messages, as who we support also affects our society\u2019s values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By developing awareness over our input and output of media, we\u2019re better able to tap into how we actually feel. This sense of self, Katie says, helps use wade through any advertisements that would otherwise make us feel bad.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-78855\" src=\"https:\/\/wanderlust.com\/wp-content\/uploads\/2017\/07\/3A1A6465edit-768x512.jpg\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/wanderlust.com\/wp-content\/uploads\/2017\/07\/3A1A6465edit-768x512.jpg 768w, https:\/\/wanderlust.com\/wp-content\/uploads\/2017\/07\/3A1A6465edit-992x661.jpg 992w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h3><strong>Perfection is Procrastination\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Katie notes there\u2019s another area that needs transparency\u2014female entrepreneurship. As the CEO of two companies, she\u2019s well-versed in the hardships that come from building a business from the ground up. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe hardest part is to keep going,\u201d Katie says. \u201cYou\u2019re not going to make money for the first couple of years. Keep your head down and focus on your tasks for the day. It can be lonely, and I think women should expect that. You might lose friends. It\u2019s not glamorous. If you\u2019re able to make it work, you\u2019re able to have a lot of freedoms that helps you live a really awesome lifestyle.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her other piece of advice? Don\u2019t wait for something to be perfect to start. By waiting for the \u201cideal circumstances\u201d to start a new business venture or creative project, we\u2019re letting fear and perfection dictate our decision making. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cStart something,\u201d Katie says. \u201cThe only place it can go is up. If you never launch it, it can\u2019t grow.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps the \u201cperfection\u201d we see within the media creates unhealthy professional standards for us as well. While it might be tempting to hold off onto a creative or business endeavor until everything is \u201cjust right,\u201d that mindset stalls us from ever starting. Perfection isn&#8217;t a realistic goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because what is perfect? Certainly not life. It\u2019s messy, exciting, complicated, and full of surprises\u2014and the same can be said for our bodies. We all come in different shapes, colors, and sizes. It\u2019s in these moments of difference and authenticity where we truly find the definition of beauty.<\/span><\/p>\n<p><strong>For more on Katie, check out <a href=\"https:\/\/healthyisthenewskinny.com\/\" target=\"_blank\" rel=\"noopener\">Healthy is the New Skinny<\/a>, and her modeling agency\u00a0<a href=\"http:\/\/www.naturalmodelsla.com\/\" target=\"_blank\" rel=\"noopener\">Natural Models<\/a>.\u00a0<\/strong><\/p>\n<p>\u2014<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-87572 alignleft\" src=\"https:\/\/wanderlust.com\/wp-content\/uploads\/2017\/11\/amandakohr.jpg\" alt=\"\" width=\"205\" height=\"259\" \/><em>Amanda Kohr is the editor at Wanderlust. You can find her exploring new highways, drinking diner coffee, and on\u00a0<a href=\"https:\/\/www.instagram.com\/cozycaravan\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.\u00a0<\/em><\/p>\n<div class=\"addthis_sharing_toolbox\"><\/div>\n<div class=\"fb-comments fb_iframe_widget fb_iframe_widget_fluid\" data-href=\"http:\/\/wanderlust.com\/journal\/yoga-veterans-making-difference-counts\/\" data-numposts=\"5\" data-width=\"100%\" data-colorscheme=\"light\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Former plus size model Katie Willcox talks body image, social media, and how perfection is no more than a myth. <\/p>\n","protected":false},"author":4,"featured_media":78853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1057],"tags":[344,1187,2721,2720,803],"class_list":["post-78852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wisdom","tag-beauty","tag-healthy","tag-healthy-is-the-new-skinny","tag-katie-wilcox","tag-wisdom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wanderlust<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wanderlust.com\/journal\/healthy-new-skinny-ceo-katie-wilcox-changing-talk-bodies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Former plus size model Katie Willcox talks body image, social media, and how perfection is no more than a myth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wanderlust.com\/journal\/healthy-new-skinny-ceo-katie-wilcox-changing-talk-bodies\/\" \/>\n<meta property=\"og:site_name\" content=\"Wanderlust\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/wanderlust\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-17T17:50:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-05T22:25:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wanderlust.com\/wp-content\/uploads\/2017\/07\/3A1A6044edit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3240\" \/>\n\t<meta property=\"og:image:height\" content=\"2160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wanderlust\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wanderlust\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wanderlust.com\\\/journal\\\/healthy-new-skinny-ceo-katie-wilcox-changing-talk-bodies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wanderlust.com\\\/journal\\\/healthy-new-skinny-ceo-katie-wilcox-changing-talk-bodies\\\/\"},\"author\":{\"name\":\"Wanderlust\",\"@id\":\"https:\\\/\\\/wanderlust.com\\\/#\\\/schema\\\/person\\\/e62efc396481b1929cb60a7e73fe04f5\"},\"headline\":\"How &#8222;Healthy is the New Skinny&#8221; 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