{"id":47650,"date":"2016-03-01T16:35:30","date_gmt":"2016-03-01T21:35:30","guid":{"rendered":"http:\/\/wanderlust.com\/?p=47650"},"modified":"2016-07-01T16:28:37","modified_gmt":"2016-07-01T20:28:37","slug":"power-stretch-corporate-yoga-goes-digital","status":"publish","type":"post","link":"https:\/\/wanderlust.com\/ro\/journal\/power-stretch-corporate-yoga-goes-digital\/","title":{"rendered":"Power Stretch: Corporate Yoga Goes Digital"},"content":{"rendered":"<p>Power suits get traded for spandex as\u00a0<a href=\"https:\/\/grokker.com\/\" target=\"_blank\">Grokker<\/a>, a popular subscription-based online\u00a0streaming service similar to <a href=\"https:\/\/www.yogaglo.com\/\" target=\"_blank\">YogaGlo<\/a>, enters the corporate yoga arena. In recent years, workplace yoga and wellness programs have become increasingly sought after and implemented into corporate environments\u00a0to maintain employee health, and boost happiness and productivity. The high <a href=\"http:\/\/www.mindbodygreen.com\/0-16224\/yes-corporate-wellness-programs-really-work.html\" target=\"_blank\">success rate of office yoga<\/a> is a testament to its widespread popularity. Employees who stress less make better workers\u2014it&#8217;s that simple.<\/p>\n<p>With the dangers of a sedentary lifestyle at the forefront of our growing list of modern day health concerns <a href=\"http:\/\/wanderlust.com\/journal\/stop-tucking-your-tailbone\/\" target=\"_blank\">like lower back pain<\/a>, it&#8217;s important to encourage our diligent worker bees to remember to take a deep breath, get up from the desk, and move their bodies. But now with corporate yoga streaming services, the office space need not\u00a0a yoga instructor\u2014which is bad news for teachers, because this is one of the most lucrative gigs on the market.<\/p>\n<p>According to the <em><a href=\"http:\/\/nypost.com\/2016\/02\/28\/grokker-set-to-bring-digital-yoga-to-corporate-offices\/\" target=\"_blank\">New York Post<\/a><\/em>, major Silicon Valley entities like LinkedIn, Pinterest, and Activision Blizzard have already signed up for Gokker&#8217;s yoga\u00a0service.<\/p>\n<p>The <em>NY Post<\/em> has more:<\/p>\n<p style=\"padding-left: 30px;\"><em>\u201cThe dirty little secret of corporate gyms is that they\u2019re incredibly underutilized,\u201d says Grokker Chief Executive Lorna Borenstein, who founded the service in 2013.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>Borenstein says she\u2019s angling to cut more deals with employers to deliver on-demand yoga, health, meditation and cooking videos to millions of workers.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>Corporate clients, meanwhile, want to cut insurance costs by reducing employee stress and obesity, and by speeding recoveries from injury, according to Borenstein.<\/em><\/p>\n<p>Why stream yoga at the office over taking class with an instructor? It is not clear if the streaming service is offered to employees as a group, or whether the employee could choose to use the service in private. With many offices laid out as open-air environments, it&#8217;s hard to picture an employee putting on their headphones and yoga pants and\u00a0stretching at their desk\u2014though that&#8217;s certainly never stopped me before.<\/p>\n<p>So if the streaming service takes place in say, a conference\u00a0room adorned by\u00a0a large flatscreen TV with a group of other employees, does this benefit stress levels and productivity\u00a0more than a real live instructor? Convenience and accessibility certainly factor in\u2014but just as we enjoy yoga in the comforts of our own home <a href=\"http:\/\/wanderlust.com\/journal\/live-streaming-yoga-classes-wave-of-the-future\/\" target=\"_blank\">with our laptop<\/a>, there&#8217;s still something to be said about the magic of experiencing class\u00a0at your\u00a0neighborhood studio with an experienced teacher.<\/p>\n<p>Either way, corporate yoga is here to stay\u2014and online streaming or not, this is a good thing for our stressed-out\u00a0workforce. Maybe next we&#8217;ll start encouraging employees to actually use all their vacation days?<\/p>\n<p>\u2014<\/p>\n<p><em><a href=\"http:\/\/live-wanderlust-fest.pantheonsite.io\/wp-content\/uploads\/2015\/11\/AndreaRiceNewHeadshot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-36894\" src=\"http:\/\/live-wanderlust-fest.pantheonsite.io\/wp-content\/uploads\/2015\/11\/AndreaRiceNewHeadshot.jpg\" alt=\"AndreaRiceNewHeadshot\" width=\"271\" height=\"299\" \/><\/a>Andrea Rice is the Practice and Community Editor for Wanderlust Media. She is also a writer and yoga teacher. Her work has also appeared in The New York Times, Yoga Journal, SONIMA, mindbodygreen, and a variety of\u00a0online publications. Her teaching style is a blend of her love for music and intuitive movement, with emphasis on core strength. You can find her regular classes at <a href=\"http:\/\/shambhalayogadance.com\/\" target=\"_blank\">shambhala yoga &amp; dance center<\/a> in Brooklyn, and often as a guest teacher for <a href=\"http:\/\/www.verbotennewyork.com\/events\/culture\/\" target=\"_blank\">Deep House Yoga<\/a>. Connect with Andrea\u00a0on\u00a0<a href=\"http:\/\/www.instagram.com\/doctordrea\" target=\"_blank\">Instagram<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.twitter.com\/drealeerice\" target=\"_blank\">Twitter<\/a>. \u00a0<\/em><\/p>\n<div class=\"addthis_sharing_toolbox\"><\/div>\n<div id=\"jp-relatedposts\" class=\"jp-relatedposts\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The fast-growing yoga streaming service Grokker has begun offering online classes to Silicon Valley corporations.<\/p>\n","protected":false},"author":2277,"featured_media":47654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[778],"tags":[1883,1882,709,51],"class_list":["post-47650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice","tag-corporate-yoga","tag-office-yoga","tag-wellness","tag-yoga-practice"],"acf":[],"yoast_head":"<!-- This site is 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