{"id":108750,"date":"2018-03-28T13:20:37","date_gmt":"2018-03-28T17:20:37","guid":{"rendered":"https:\/\/wanderlust.com\/?p=108750\/"},"modified":"2020-01-14T13:10:16","modified_gmt":"2020-01-14T18:10:16","slug":"audacious-optimism-silicon-valleys-mindful-maven","status":"publish","type":"post","link":"https:\/\/wanderlust.com\/ro\/journal\/audacious-optimism-silicon-valleys-mindful-maven\/","title":{"rendered":"The Audacious Optimism of Silicon Valley\u2019s Mindful Maven"},"content":{"rendered":"<p><em>Learn more about why mindset matters\u2014and how to change yours\u2014with <a href=\"https:\/\/wanderlust.com\/artist\/tara-nicholle-nelson\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tara-Nicholle Nelson<\/a> at Wanderlust San Francisco! For tickets and more information, click <a href=\"https:\/\/wlfe.st\/SanFrancisco\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.\u00a0<\/em><\/p>\n<hr \/>\n<p>If I had a nickel for every time that I\u2019ve heard in the past year someone in our community say that the \u201cworld is burning,\u201d or that we\u2019re nearing end-times, I\u2019d be a rich woman. With the 24-minute news cycle continually pumping destruction and sadness into our ears and eyes, it\u2019s easy to sense that our nation itself hasn\u2019t felt as divided since the Civil War. Given this pervasive attitude, it would make sense that <a href=\"https:\/\/wanderlust.com\/artist\/tara-nicholle-nelson\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tara-Nicholle Nelson<\/a>, a self-processed Impact Junkie (also former VP of Marketing for MyFitnessPal and strategist for HGTV, Capital One, Eventbrite, and Zillow, among others), would be prone to these feelings of frustration or helplessness. But Tara-Nicholle has always been one to break the mold, and her relentless optimism and emphasis on self-agency is no exception.<\/p>\n<p>\u201cI am a spiritual contrarian,\u201d she says. \u201cI recognize that many people think our world is a dumpster fire, and getting worse fast. I strongly disagree. I can see wellbeing is the order of our universe. Wellbeing is the order our individual lives. It is our divine inheritance. It is our birthright.\u201d<\/p>\n<h3>Reasons for Optimism<\/h3>\n<p>This doesn\u2019t mean that Tara-Nicholle is blind to the challenges of our fast-paced, negatively-saturated culture. She admits that neither our brains nor our spirits are necessarily equipped to handle all that come at them every day.<\/p>\n<p>\u201cOne of my teachers says that if the media reported the good news and the bad news in their accurate proportions, you could have the TV on 24 hours a day, and one time a day you would see a swoosh across the bottom of the screen, and that would be all the bad news,\u201d says Tara-Nicholle. \u201cOur hearts beat for decades on end. We didn&#8217;t earn it. We didn&#8217;t work hard to make that happen. There&#8217;s all this beautiful good news happening all the time that we can start to see more naturally when we turn away from the <a href=\"https:\/\/wanderlust.com\/journal\/digital-detox-nah-find-your-digital-wellbeing\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital drama<\/a> of the day,\u201d she says.<\/p>\n<p>Tara-Nicholle believes that everyone\u2014from <a href=\"https:\/\/www.wanderlust.com\/journal\/the-magic-of-loving-yourself\/\" target=\"_blank\" rel=\"noopener noreferrer\">any walk of life<\/a>\u2014is simply doing the best they can to create a life from \u201cwhere they\u2019re at, for better or worse.\u201d For her, unwanted circumstances are simply a way to create clarity around what she actually wants. Anyone can harness the power to improve, simply by realizing that they have the agency to do so. \u201cWhether a situation or an emotion or a relationship pattern or a circumstance that is wanted or unwanted, they all create clarity,\u201d she says.<\/p>\n<blockquote><p>Wellbeing is the order of our universe. Wellbeing is the order our individual lives. It is our divine inheritance. It is our birthright.<\/p><\/blockquote>\n<p>It is through this clarity that we are able to capitalize on <a href=\"https:\/\/wanderlust.com\/journal\/the-essential-quality-for-personal-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimism<\/a>\u2014on the possibilities in life rather than the setbacks\u2014and create the life we want. We buy into the brainwash of our upbringing, she says. \u201cHow many of us have bought cultural or family conditioning and messaging about what is aspirational? We\u2019re good if we go to this school. We\u2019re good if we have this career. We\u2019re good if we make this much money, or live in this neighborhood &#8230; And then you get that thing that seemed like the thing you most want, and you don\u2019t like it,\u201d she says.<\/p>\n<p>Tara-Nicholle should know\u2014she worked like a madwoman to receive her law degree and become a lawyer, with a young child at home, and after a few years in the practice realized it actually wasn\u2019t for her. Rather than viewing the experience as a waste, however, she transmuted the skills she\u2019d honed to a very successful marketing career. She took the clarity of having done something she didn\u2019t love to discover something she did. \u201cEvery circumstance, every decision you make in your life gets you closer to fulfillment or closer to clarity,\u201d she says, \u201cso you can&#8217;t actually lose. That is a hundred percent the beauty of the hand you are dealt.\u201d<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iHaSmwVp0a8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Growth vs. Fixed Mindset<\/h3>\n<p>Stanford psychologist <a href=\"https:\/\/profiles.stanford.edu\/carol-dweck\" target=\"_blank\" rel=\"noopener noreferrer\">Carol Dweck<\/a> coined the idea of a person having either a fixed or a growth mindset. In her theory, a fixed mindset person sees the world as something happening to them, rather than seeing themselves as a player and participant in their own life. This leads to feelings of helplessness or frustration. On the other end of the spectrum is a person who embodies a growth mindset\u2014who believes that they can always improve or optimize their life or change for the better. Tara-Nicholle says that a growth mindset allows not only for optimism in the face of challenge, but also the freedom that comes with the belief of self-agency.<\/p>\n<p>Everyone has this power, she says. But what of disenfranchised communities? What of people who have long been struggling against the social tide? Is it fair to expect them to have this same sense of power?<\/p>\n<p>\u201cThe truth is a lot of times the people who were born into the abusive family, born into the poor family, born into the really tough circumstance &#8230; are often on the <a href=\"https:\/\/www.mindsetworks.com\/science\/\" target=\"_blank\" rel=\"noopener noreferrer\">growth mindset<\/a> track,\u201d says Tara-Nicholle. \u201cI was a teen mom. I had a whole life that feels like another life, so I don&#8217;t even really talk about it that much anymore,\u201d she says. She believes that very often the people who have struggled most are creating a new level in their life or their family lives, \u201cbecause those realities of their early childhood inspired them to more. I think that is true on an individual level. That&#8217;s also true on a cosmic humanity level,\u201d she says.<\/p>\n<blockquote><p>Every circumstance, every decision you make in your life gets you closer to fulfillment or closer to clarity. You can&#8217;t actually lose. That is a hundred percent the beauty of the hand you are dealt.<\/p><\/blockquote>\n<p>There\u2019s a relationship between believing you have agency over your life and your experiences and spiritual well-being. Tara-Nicholle says that very often the physical issues in our lives\u2014what we strive to improve in our families, our relationships, our bodies\u2014can be gateway issues to deeper spiritual explorations as well. And it goes both ways. Oftentimes, difficulties in life can spur an interest in deeper spiritual explorations.<\/p>\n<h3>How This Matters in Business: Transformational Marketing<\/h3>\n<p>The idea that perception and spiritual wellbeing is applicable outside of personal explorations, according to Tara-Nicholle. She believes that marketing and business can be as intertwined with spirituality as personal development. During her time at <a href=\"https:\/\/www.myfitnesspal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MyFitnessPal<\/a> (now part of Under Armor), Tara-Nicholle used the platform to slip consumers secret messages about radical self-acceptance, \u201cabout how deeply worthy of love they are.\u201d She began to develop her signature idea of the \u201ctransformational consumer,\u201d a marketing prototype that has the potential to lead to a whole new generation of marketers.<\/p>\n<p>A transformational consumer is one with a growth mindset, who is making purchasing and experiential choices in the quest to evolve and become better. Tara-Nicholle\u2019s current role, as the Founder and CEO of <a href=\"http:\/\/transformationalconsumer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Transformational Consumer Insights Inc.<\/a>, is to work with large companies about how to identify the soul-needs of their target audience, and feed those. This is an optimistic and uplifting foil to many marketing tactics that rather exploit the vulnerabilities of potential consumers.<\/p>\n<p>And it is this approach that will begin to not only change the world, but the way we see ourselves in it as well. To learn more about how to be a part of this change, join us and Tara-Nicholle at <a href=\"https:\/\/wanderlust.com\/festivals\/san-francisco\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wanderlust San Francisco<\/a> this May. We have the power to evolve\u2014together.<\/p>\n<p>\u2014<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-113357\" src=\"https:\/\/wanderlust.com\/wp-content\/uploads\/2018\/12\/bio.jpg\" alt=\"author photo\" width=\"200\" height=\"250\" \/><a href=\"http:\/\/www.lisetteileen.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lisette Cheresson<\/a>\u00a0is currently the Director of Content at Wanderlust Festival. She\u2019s a writer, storyteller, yoga teacher, and filmmaker who is an avid vagabond, dancer, dirt-collector, and dreamer.\u00a0<\/em><em>She rec<span class=\"text_exposed_show\">eived her Level II Reiki Attunement and attended a 4-day intensive discourse with the Dalai Lama in India, and received her RYT200 in Brooklyn. Catch her teaching\u00a0<a href=\"https:\/\/www.instagram.com\/dayayogastudio\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">@dayayogastudio<\/a>, or f<\/span>ind her on Instagram\u00a0<a href=\"https:\/\/www.instagram.com\/lisetteileen\/\" target=\"_blank\" rel=\"noopener noreferrer\">@lisetteileen<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tara-Nicholle Nelson believes mindset matters. Here&#8217;s what she&#8217;s learned as a marketing strategist for some of America&#8217;s biggest wellness brands. <\/p>\n","protected":false},"author":2881,"featured_media":108754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3189],"tags":[1053,3541,709,3098],"class_list":["post-108750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reach","tag-optimism","tag-tara-nicholle-nelson","tag-wellness","tag-wellspring"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Audacious Optimism of Silicon Valley\u2019s Mindful Maven<\/title>\n<meta name=\"description\" content=\"Tara-Nicholle Nelson believes mindset matters. 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