{"id":56575,"date":"2016-06-10T12:00:26","date_gmt":"2016-06-10T16:00:26","guid":{"rendered":"http:\/\/wanderlust.com\/?p=56575"},"modified":"2018-03-09T15:43:42","modified_gmt":"2018-03-09T20:43:42","slug":"brogan-graham-the-november-project-an-accidental-movement","status":"publish","type":"post","link":"https:\/\/wanderlust.com\/pt-pt\/journal\/brogan-graham-the-november-project-an-accidental-movement\/","title":{"rendered":"Brogan Graham: The November Project an Accidental Movement"},"content":{"rendered":"<blockquote><p>\u201cFun, new, and creative has to be involved with what you\u2019re doing.\u201d \u2013 Brogan Graham<\/p><\/blockquote>\n<p><a href=\"https:\/\/twitter.com\/ArgoBatts\" target=\"_blank\" rel=\"noopener\">Brogan Graham<\/a> and <a href=\"https:\/\/twitter.com\/bmandaric\" target=\"_blank\" rel=\"noopener\">Bojan Mandaric<\/a> were buddies at Northeastern University in Boston. Though their lives took them outside of Boston after graduation, they both came back in their late 20s. They decided to start working out together, training for one month before work as a way to &#8220;maybe become morning people.&#8221; But it was November, in New England, and terribly cold. In order to <a href=\"https:\/\/www.youtube.com\/watch?v=bnP_CP4w5_U\" target=\"_blank\" rel=\"noopener\">carry their success<\/a> through the harsh Boston winter, they decided to log all of their data into one shareable document: the November Project.<\/p>\n<p>In the early spring, Graham and Mandaric started <a href=\"http:\/\/yoganonymous.com\/creating-community-through-hashtags\" target=\"_blank\" rel=\"noopener\">telling a story online<\/a> through social media about their workouts. They began \u201chosting\u201d workouts as the <a href=\"http:\/\/november-project.com\/\" target=\"_blank\" rel=\"noopener\">November Project<\/a>.<\/p>\n<p>And people starting showing up.<\/p>\n<p>By the end of the summer, some of the November Project workouts had over 300 people.<\/p>\n<p>Graham and Mandaric made their story stronger through social media\u00a0and began adding new cities after the first year. They created a powerful group culture: They called their communities \u201ctribes,\u201d created an accountability page on social media called the \u201cWe Miss You\u201d page, encouraged the <a href=\"http:\/\/yoganonymous.com\/can-i-hug-you\" target=\"_blank\" rel=\"noopener\">practice of hugging<\/a> as a greeting, and made their workouts inclusive and weatherproof.<\/p>\n<p>Within a few years, the November Project regularly had 300 to 500 people at workouts in 19 cities\u2014all through storytelling.<\/p>\n<p>Graham believes that storytelling through social media is an invaluable tool. In order to <a href=\"http:\/\/wanderlust.com\/journal\/radha-agrawal-how-community-builds-business\/\" target=\"_blank\" rel=\"noopener\">build community<\/a> in this way, we must look at ourselves and <a href=\"http:\/\/yoganonymous.com\/yogamedia-the-good-the-bad-and-the-self-study\" target=\"_blank\" rel=\"noopener\">figure out why<\/a> we\u2019re on social media, how we\u2019re telling stories, and how we\u2019re building community.<\/p>\n<blockquote><p>\u201cPay attention to your voice. Be yourself. Be colorful. Be weird.\u201d \u2013 Brogan Graham<\/p><\/blockquote>\n<p>For more information, visit the November Project&#8217;s <a href=\"http:\/\/november-project.com\/\" target=\"_blank\" rel=\"noopener\">website<\/a>.<\/p>\n<p><em>Presented by <a href=\"https:\/\/www.eomega.org\/\" target=\"_blank\" rel=\"noopener\">Omega<\/a><\/em><\/p>\n<p>\u2014<\/p>\n<p><em>Produced by <a href=\"http:\/\/wanderlust.com\" target=\"_blank\" rel=\"noopener\">Wanderlust Festival<\/a><\/em><br \/>\n<em>Filmed and Edited by: <a href=\"http:\/\/circuspicnic.com\/\">Circus Picnic<\/a><\/em><br \/>\n<em>Filmed at Wanderlust Squaw Valley 2015<\/em><br \/>\n<em>Accompanying text by <a href=\"http:\/\/wanderlust.com\/journal\/author\/kristindiversi\/\" target=\"_blank\" rel=\"noopener\">Kristin Diversi<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The co-founder of the November Project tells us why storytelling matters, how to be authentic on social media, and the secret to early morning workouts. <\/p>\n","protected":false},"author":4,"featured_media":56600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,1056],"tags":[178,739,1288,2141,61],"class_list":["post-56575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","category-vitality","tag-community","tag-exercise","tag-motivation","tag-november-project","tag-speakeasy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.0 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brogan Graham: The November Project an Accidental Movement<\/title>\n<meta name=\"description\" content=\"The co-founder of the November Project tells us why storytelling matters, how to be authentic on social media, and the secret to early morning workouts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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