{"id":54712,"date":"2016-05-20T11:22:56","date_gmt":"2016-05-20T15:22:56","guid":{"rendered":"http:\/\/wanderlust.com\/?p=54712"},"modified":"2018-03-09T15:55:13","modified_gmt":"2018-03-09T20:55:13","slug":"radha-agrawal-how-community-builds-business","status":"publish","type":"post","link":"https:\/\/wanderlust.com\/pt-pt\/journal\/radha-agrawal-how-community-builds-business\/","title":{"rendered":"Radha Agrawal: How Community Builds Business"},"content":{"rendered":"

Radha Agrawal speaks to the Wanderlust community in this Speakeasy at Wanderlust Squaw Valley<\/a> about her passions in life: Changing the world and creating sustainable businesses.<\/p>\n

Agrawal is a successful<\/a> serial social entrepreneur and creator of businesses such as Super Sprowtz<\/a>, Daybreaker<\/a>, and Thinx<\/a>. As she was building her companies she realized that it was imperative to create community in order to build an effective business, and by doing one she was, in fact, doing the other.<\/p>\n

Agrawal discovered three main modalities for building community in a successful business venture, using her businesses as models:<\/p>\n

1. Storytelling<\/h3>\n

Any product, brand, or business has to have a story backing it up. How can a business take a seemingly normal thing and convert it into an immersive story that will change the consumer or viewer\u2019s behavior?<\/p>\n

2. Constraints<\/h3>\n

It\u2019s important to realize that not every community\u2014or every product\u2014is for everyone. By giving guidelines and specifics<\/a>\u2014or constraints\u2014the community will self-select itself by either identifying with<\/a> the business or product, or not.<\/p>\n

3. Disruptive Products<\/h3>\n

Is the business or product addressing a problem or situation that has not previously been addressed? Is it providing a platform for a group that has felt marginalized in some way? Is it giving that group a place to come together?<\/p>\n

All three of these modalities work together<\/a> and can be analyzed in business situations.<\/p>\n

To read more about Daybreaker, click here<\/a>.<\/p>\n

Presented by Omega<\/a><\/em><\/p>\n

\u2014
\nProduced by Wanderlust Festival<\/a>
\nFilmed by Circus Picnic<\/a>
\nEdited by Start Motion Media<\/a>
\nFilmed at Wanderlust Squaw Valley<\/a> 2015
\nAccompanying text by Kristin Diversi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Successful entrepreneur Radha Agrawal presents three modalities for businesses to be successful.<\/p>\n","protected":false},"author":4,"featured_media":54719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,1057],"tags":[881,178,1063,68,61],"class_list":["post-54712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","category-wisdom","tag-business","tag-community","tag-entrepreneur","tag-inspiration-2","tag-speakeasy"],"acf":[],"yoast_head":"\nRadha Agrawal: \u201cHow Community Builds Business\u201d<\/title>\n<meta name=\"description\" content=\"Successful entrepreneur Radha Agrawal presents three modalities for businesses to be successful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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