Rumi Earth is a natural products company developed from the need for more nature and grounding in daily life.
The creator, Ritesh Kalati, made the line of products based on a personal understanding and desire for earthy, natural products for yoga and meditation. In a market saturated with yoga products that focus on aesthetics or functionality alone, Rumi combines the two, while giving equal importance to the Earth-conscious nature of our products, process and their biodegradability.
Everything in our creations is made from natural or conciously-sourced materials. Our creation process is in or near the country from which the materials are sourced. When we start our process for a new product, our guiding principal is to: First find the trees and plants, then everything else will work out.
Our products have been designed to offer comfort, stability, and convenience for the yoga practitioner during their asana or meditation practice. Our natural, patented designer products have been tried and tested by practitioners. A combination of curated designs and colors influenced by nature, Rumi Earth blends all of the ingredients for an ideal, serene yoga practice into our products.
We design our products by making space in our minds for the poetic way to make them. This gives us the clarity and direction from which we define our process of making the final Rumi products.
We embrace the circle of natural life by focusing on the biodegradability of our products. Natural materials are sourced from plants, trees and from the earth as our primary ingredients. Bringing the power of nature into our daily lives is at the core of what we do.
Either hand-crafted or automated, we are involved in the process to ensure it is done thoughtfully and in consideration of the people and environment.