{"id":53073,"date":"2016-05-17T18:13:56","date_gmt":"2016-05-17T22:13:56","guid":{"rendered":"http:\/\/wanderlust.com\/?p=53073"},"modified":"2016-07-01T14:09:20","modified_gmt":"2016-07-01T18:09:20","slug":"cleaning-the-gunk-from-greenwashing","status":"publish","type":"post","link":"https:\/\/wanderlust.com\/fr\/journal\/cleaning-the-gunk-from-greenwashing\/","title":{"rendered":"Cleaning the Gunk from Greenwashing"},"content":{"rendered":"

When it comes to protecting the Earth\u2019s resources, we\u00a0all want\u00a0to do our part. With an abundance of \u201cgreen\u201d and \u201ceco-friendly\u201d products out there available to mainstream consumers, it can be hard to differentiate between what\u2019s really beneficial to the environment, and what is being used as a marketing ploy. Spoiler alert: Green product labels are not always what they seem.<\/p>\n

Understanding just what these labels guarantee\u2014and what they don’t\u2014is the first step toward becoming a truly conscious consumer.\u00a0Charlotte Abella, vice president of marketing for If You Care<\/a>, said that\u00a0while many people are\u00a0starting to become aware of and embrace sustainability, it’s still a very small number of people in the grand scheme of things.<\/p>\n

\u00ab\u00a0My hope is eventually it will be the only lifestyle that people will know,\u00a0\u00bb Abella says.\u00a0While the organic and natural foods industry is booming, she\u00a0points out that a well-rounded sustainable lifestyle still has yet to catch on. She’s hopeful, though, that as an increasing number of companies adopt sustainable practices, sustainability will become the norm, rather than the exception.<\/p>\n

Setting Standards<\/h3>\n

Both the Environmental Protection Agency (EPA) and the Federal Trade Commission (FTC)\u00a0have outlined guides that necessitate certain marks be met before a product can be labeled \u00ab\u00a0green.\u00a0\u00bb The most basic of these standards is that there must be scientific facts to back up a product’s claim that it is environmental. These standards consider a\u00a0product\u2019s biodegradability, direct effect on human health and the environment, and degree of biological toxicity.<\/p>\n

For consumers\u00a0purchasing a product advertised as good for the environment\u2014<\/em>such as the official USDA Organic<\/a>\u00a0seal, the\u00a0Green Seal<\/a>, EcoLogo<\/a>, or NRDC labels\u2014it is important to identify which products are actually approved as such by the EPA. Unfortunately, labels like \u201cEnvironmentally Friendly,\u201d \u201cEco-Safe,\u201d and even \u201cCruelty Free\u201d do not meet the official requirements, despite what the manufacturers may claim<\/a>.<\/p>\n

Forest-Friendly<\/h3>\n

Like Abella said, organic, sustainable, and regenerative foods may be having a moment, but understanding green imperatives for other products is just as important.\u00a0The Forest Stewardship Council (FSC) is the gold\u2014the green\u2014standard for officially certifying\u00a0forest-sourced products as eco-friendly. A\u00a0global non-profit established in 1993 to promote responsible social and economic forest management, the FSC label ensures that\u00a0a\u00a0product has been sourced from\u00a0sustainably-managed forests. The FSC also addresses environmental issues like deforestation, illegal logging, global warming, and the protection of endangered species\u2014and stems beyond paper products to furniture, jewelry, and even medicine.<\/p>\n

FSC-certified companies will often take it a step even further, and take on regenerative agendas as well.\u00a0All of If You Care’s unbleached, nontoxic paper products<\/a> are FSC-certified to promote sustainably managed forests, for example, and the company reuses water from paper mills to feed back to the forests.\u00a0But the company also promises to plant another tree in the place of any it cuts down, bringing the commitment full circle.<\/p>\n

Trading Fairly<\/h3>\n

In regards to assembly line production and the exchange of goods in general, the Fair Trade movement<\/a> is gaining momentum\u2014though not everyone may realize that the standards may vary from one country to the next. In the UK, for example, nearly one in every three bananas is certified as Fair Trade. Coffee and cocoa are regarded as the most highly sought after Fair Trade items in the world, and Fair Trade-certified labels help us to ensure that these goods were harvested in an environmentally and socially responsible way. While European standards are higher than in the U.S., Fair Trade Certified labels<\/a> indicate that every part of the process is benefited in some way\u2014from the farmers to the assembly line, to the people who recycle the empty bottles.<\/p>\n

Fair Trade also works to allocate money\u00a0directly to the source of labor, rather than through larger third-party institutions, so that farmers do not\u00a0receive only a watered-down percentage of the profit. If You Care<\/a>, for instance, sources\u00a0their rubber gloves<\/a>\u00a0from FSC-certified Sri Lankan rubber farms,\u00a0and\u00a0works directly with the rubber farmers to see\u00a0they are\u00a0paid a Fair Trade premium for their work. It works a bit like a co-op, and ultimately means that farmers can take more liberties with their profits and\u00a0decide how they wish to spend them\u2014from education to medical bills.<\/p>\n

Composting: The Next Frontier<\/h3>\n

A lot has been in the media as of late about compostable products and industries that are embracing the practice.\u00a0Big cities like San Francisco and New York are working toward a sustainable model with curbside composting. San Francisco has set the standard<\/a> for composting, with an ambitious goal to be 100 percent zero waste by 2020.\u00a0According to The New York Times<\/a><\/em>, San Francisco is the \u201cSilicon Valley of recycling,\u201d and has a \u00ab\u00a0world-class reputation for its composting processes, which turn food waste into fine, coffee-like grounds that is sent to farms as fertilizer.\u201d<\/p>\n

As cities ramp up their\u00a0efforts, more and more compostable products are hitting the market\u2014but the same necessity for consumers to be educated on labeling remains. The certifying agency standard for compostable products is the Biodegradable Products Institute<\/a> (BPI). While BPI\u00a0may be the international standard, certifications vary from one region to the next when it comes to identifying a product as compostable, based on\u00a0decomposition rate and other variables. The European standard, for example, is much more stringent.<\/p>\n

While compostable and biodegradable products\u00a0may be trending right now in major American cities, it’s not a new idea. Polylactic acid (PLA) was discovered in 1890, before being phased out in favor of synthetic polymers, such as petroleum, for manufacturing. PLA is making a comeback right now, though only bioplastics made from starch-based material will break down in a compost pile; PLA-based products often contain\u00a0plasticizers or particles of plasticizers. If You Care compostable products<\/a> are 100 percent starch-based (made from non-GMO potatoes) and will break down with minimal effort. As such, they’re certified at the highest level, by not just BPI but European standards as well.<\/p>\n

It can be challenging, as a consumer not engaged in the environmental industry, to stay on top of all the different certifications and labels. If we each do our small part, however, it can go a long way. And this sets the tone for making the green standard the gold standard worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Labels and certifications can be difficult to understand. Here’s your go-to guide.<\/p>\n","protected":false},"author":2277,"featured_media":53328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1055],"tags":[1508,78,116,604],"class_list":["post-53073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nourish","tag-ecology","tag-environment","tag-health","tag-sustainable"],"acf":[],"yoast_head":"\nCleaning the Gunk from Greenwashing<\/title>\n<meta name=\"description\" content=\"Labels and certifications can be difficult to understand. Here's your go-to guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wanderlust.com\/journal\/cleaning-the-gunk-from-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Labels and certifications can be difficult to understand. 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