{"id":61403,"date":"2016-10-06T09:09:09","date_gmt":"2016-10-06T13:09:09","guid":{"rendered":"http:\/\/wanderlust.com\/?p=61403"},"modified":"2016-10-11T11:24:13","modified_gmt":"2016-10-11T15:24:13","slug":"building-corporate-culture-women","status":"publish","type":"post","link":"https:\/\/wanderlust.com\/de\/journal\/building-corporate-culture-women\/","title":{"rendered":"Building a Corporate Culture for Women"},"content":{"rendered":"

Want more Amazing\u00a0Women Entrepreneurs? Join us at Wanderlust Hollywood or by Facebook Live<\/a>\u00a0on November 5 as we welcome female luminaries in the mindful community. These amazing women will share their stories and advice about pushing a\u00a0paradigm shift in the modern business world, as they rewrite\u00a0the rules on corporate culture and social enterprise. Walk away from the day feeling inspired and ready to jump start\u2014or re-boot\u2014your destined path to true north.<\/em><\/p>\n

\n

There are 10 million<\/a> female entrepreneurs in the U.S. As women continue to join\u2014and lead\u2014the workforce in increasing numbers, it’s more important than ever to consider the creation of company culture that is supportive of women. This means a culture that helps women\u00a0to realize their ambitions and find success.<\/p>\n

But is there such a thing as a corporate culture tailored\u00a0for women? Or is good company culture just good company culture?<\/p>\n

Andrea Simon is an entrepreneur and the founder of Simon Associates Management Consultants<\/a>\u00a0(SAMC). SAMC helps companies to identify changing business environments and implement the best way forward to address them. As part of her advising work, Simon teamed up with researchers in the Netherlands to see what women and men want from their workplace. The results were surprising<\/a>\u2014both genders want the same.<\/p>\n

When it comes down to it,\u00a0corporate culture ends up being about shared human values. \u201cOf the 3,000 men and 3,000 women interviewed, almost all had the same desires,\u201d says Andrea. \u201cThey want to work in a collaborative culture\u2014one that is innovative and allows employees the autonomy to be creative\u2014and one that offers them the ability to make a difference.\u201d<\/p>\n

Patricia Moore<\/a>, president of Moore Design Associates, says she has found the same in her work: that ultimately both men and women have similar goals in the workplace. \u201cThey want to feel respected, supported, and that they have the opportunity to create a livelihood,\u201d she says.<\/p>\n

The Entrepreneurial Edge<\/h3>\n

While these values may sound obvious, they aren\u2019t traditionally considered at many large corporations. It’s these values\u2014and subtle, life-affirming ones like it\u2014that therefore offer entrepreneurs an edge when building a\u00a0business from scratch. For example, says Andrea, \u201clarger mature companies tend to be hierarchical, with decisions being made by senior management, and collaboration considered as time-consuming.\u201d<\/p>\n

Andrea\u00a0says entrepreneurs have the luxury of creating a different culture more aligned to employees\u2019 desires\u2014regardless of gender. And that female entrepreneurs<\/a>\u00a0are particularly positioned to capitalize on this\u00a0important process as collaboration tends to be a more natural skill.<\/p>\n

Corporate culture ends up being about shared human values. \u2013 Andrea Simon<\/p><\/blockquote>\n

That’s not to say that all established businesses are off the hook when it comes to creating a healthy corporate culture for women, however. There are specific initiatives businesses can adopt to\u00a0ensure women that do feel welcome. Being supportive of families is an obvious one. Gay Gaddis, founder of advertising agency T-3, for example, adapted her company\u2019s work environment after three of her most valued staff became pregnant. Speaking to the National Women\u2019s Business Council<\/a>, she said she asked them to come back to the office with their babies\u2014not just in a nursery, but in the boardroom.<\/p>\n

Offering maternity leave or flex-time for mothers can help set a tone that women are highly valued in the workplace. Similarly, providing paternity leave and flex-time for fathers can signal a culture of greater acknowledgement that women shouldn\u2019t be the only ones juggling work with parenting.<\/p>\n

Understanding Nuances<\/h3>\n

Pay equity and diversity within the organization at the highest echelons of company hierarchy are definitely two major ways that business-owners can make clear the culture\u00a0is as much female-oriented as male-oriented. Yet there are quieter ways as well in which companies can specifically reach out to women.\u00a0Studies show that in a business setting, when\u00a0women speak for only<\/a> 30 percent of a meeting, men tend to feel that women have \u201cdominated\u201d the conversation. Both men and women are also more likely to interrupt a woman than another man. That will impact a woman\u2019s voice as part of any collaborative experience\u2014not solely in a business setting.<\/p>\n

Patricia Moore says that if you want to really build a culture that supports both men and women on equal footing, you almost have to become like a psychologist. That is, you should try to get to know not just how genders react differently, but also individuals and their specific personality traits. Patricia’s\u00a0degree in psychology and counseling has helped her understand the best ways to communicate with people professionally. \u201cFor example, women tend to listen more<\/a> in meetings than talk, but can then be perceived as \u2018not having much to add\u2019,“ she says. „If you are keen to nurture collaboration, then that may require a different management style to ensure that the thoughtful female voices are heard.“<\/p>\n

Andrea Simon calls it „corporate anthropology“: Building a culture that works requires studying the behavior of employees and understanding\u00a0how they can thrive. She says culture is often the most important part of any business. „Sometimes we tend to think about the results,“ says Andrea, „but actually it is by focusing on ‚how to get the results‘ that will determine success.“<\/p>\n

How to get the best results? Build a company culture that’s good for\u00a0all<\/em> of your employees\u2014even if (and especially if) it means shaking up what’s traditionally been considered enough.<\/p>\n","protected":false},"excerpt":{"rendered":"

What do women want from a corporate culture? Surprisingly much the same as their male counterparts. <\/p>\n","protected":false},"author":1495,"featured_media":61453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1056],"tags":[2282,1571,2284,2283,1295],"class_list":["post-61403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vitality","tag-amazing-women-entrepreneurs","tag-awe","tag-corporate-culture","tag-female-entrepreneurs","tag-wanderlust-hollywood"],"acf":[],"yoast_head":"\nWanderlust<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wanderlust.com\/journal\/building-corporate-culture-women\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"What do women want from a corporate culture? 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