{"id":102285,"date":"2018-07-02T22:02:34","date_gmt":"2018-07-03T02:02:34","guid":{"rendered":"https:\/\/wanderlust.com\/?p=102285\/"},"modified":"2020-01-14T13:26:09","modified_gmt":"2020-01-14T18:26:09","slug":"dont-trash-plastic-wear","status":"publish","type":"post","link":"https:\/\/wanderlust.com\/de\/journal\/dont-trash-plastic-wear\/","title":{"rendered":"Don’t Trash Your Plastic\u2014Wear It"},"content":{"rendered":"

We all know better than to throw garbage straight on the ground, and that separating recycling from trash is a must. For most people in the wellness or mindful community, it’s also common knowledge that every small action we take or decision we make can have sweeping consequences far beyond our personal experience. One of the easiest things we can do to dramatically improve the health of the planet comes down to what we put on our bodies. Fast fashion\u2014quickly-produced, easily-replicated clothing and textiles\u2014is having a devastating effect on the Earth. According to PBS<\/a>, Americans „throw away 13 million tons of textiles\u2014about 85 percent of their clothes\u2014each year, accounting for 9 percent of total non-recycled waste.“<\/p>\n

It’s a serious issue\u2014just ask Emma Watson, who showed up to the 2016 Met Gala wearing a dress<\/a> made entirely of plastic bottles (not that Met Gala outfits can necessarily be considered fast fashion). Thanks to the Wanderlust x adidas<\/a> apparel line, plastic bottle outfits aren’t only reserved for high fashion celebrities and red carpeted balls. You can don your plastic bottles to your favorite studios\u2014or to your favorite festivals\u2014and literally wear your bleeding heart on your sports bra.<\/p>\n

Why We’re Proud<\/h3>\n

adidas teamed up\u00a0with Parley for the Oceans\u00a0to co-create fabrics from\u00a0Parley Ocean Plastic<\/a>\u2122,\u00a0a material created from upcycled plastic waste that is intercepted on beaches and in coastal communities before it reaches the oceans. Some of these products are included in the adidas x Wanderlust co-branded apparel line. This effort not only helps to spread awareness about ocean plastic pollution, but also to take meaningful action against it. When large voices like adidas take action against social or environmental issues, the potential for change is significant, to say the least.<\/p>\n

\"\"<\/a><\/p>\n

\u201cWe have already taken the first steps to reduce and ultimately eliminate virgin and single use plastic from our products,\u201d says Eric Liedtke, Executive Board Member of adidas AG, Global Brands in a press release<\/a>. \u201cIn doing so, we have shown that it is possible, and that people care\u2014but now we must accelerate and scale,\u201d states Liedtke. adidas and Parley aren\u2019t alone as large companies carrying the environmental mantle; even seemingly surprising companies<\/a> have made widely-publicized decisions to carry organic products, for example, or to adhere to carbon offset programs and emission reductions<\/a>.<\/p>\n

Liedtke has a reason for this. \u201cAs a creator brand,\u201d he states, \u201cwe believe that necessity drives innovation, and that solving the toughest problems only makes us and our products better\u2014all while doing less harm to the world.\u201d<\/p>\n

As a certified B Corporation<\/a>, Wanderlust, too, is committed to taking action that encourages and promotes sustainability\u2014how can we ask our festival attendees and staff to Wander Without Waste<\/a>, for example, if we don\u2019t practice what we preach when it comes to what we\u2019re sell and with whom we partner?<\/p>\n

\"\"<\/p>\n

Why It Matters<\/h3>\n

To repeat just in case it didn\u2019t sink in: Americans produce 13 million tons of textile trash every year. Nearly every piece of clothing that Americans own gets thrown out. Every article of clothing can take significant time<\/a> or resources to construct if made from virgin (non-recycled) material.<\/p>\n

We hear a lot in our community about working toward food sustainability by \u201cvoting with our fork\u201d\u2014making choices that support and work within our personal value systems. The same principle can be applied to the clothing we purchase. If every person in America committed to buying only recycled clothing, not only would there be a reduction in energy and resources needed to make it, but the demand for recycled textiles would go up. Big change can begin on the smallest scale.<\/p>\n

adidas x Parley<\/a> technology takes this principle a step further, by actually helping to clean up our planet. \u201cIt takes open eyes to see what we can change for the better and curiosity to dig deep for a solution,\u201d says Liedtke in a video released by GamePlan A<\/a>. „As someone who grew up in the water, scuba diving and now surfing, I became aware of the marine plastic problem and the terrible state our oceans are in.\u201d<\/p>\n

Many personal commitments to environmental practices and sustainable living were spurred by a personal love for the Earth. Maybe you\u2019ve already made the commitment\u2014or maybe you\u2019ll come to it on top of a mountain at a Wanderlust Festival, on a hike with your family, or simply while driving through breathtaking country. Wherever you are in your journey toward sustainable living, you\u2019re on the right path. We only have up to go.<\/p>\n

\u2014<\/p>\n

\"\"Lisette Cheresson<\/a>\u00a0is a writer, storyteller, yoga teacher, and adventuress\u00a0who is an avid vagabond, homechef, dirt-collector, and dreamer.\u00a0<\/em>When she\u2019s not playing with words, it\u2019s a safe bet that she\u2019s either hopping a plane, dancing, cooking, or hiking. She received her Level II Reiki Attunement and attended a 4-day intensive discourse with the Dalai Lama in India, and received her RYT200 in Brooklyn.\u00a0<\/span>She is currently the Director of Content at Wanderlust Festival. You can find her on Instagram\u00a0@lisetteileen<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The new adidas x Wanderlust line features material made from recycled water bottles. 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