Find Your True North

Alfred Kendrick


Alfred Kendrick, founder and creator of FIT ARTS, is a Hollywood-based personal trainer who attracts a variety of clients including celebrities, super-models, performers, and athletes because of his unique workout routines and programs that are specialized to individual body types.

Alfred’s degree in Kinesiology and 18+ years of experience in personal training and martial arts makes him a rare instructor and performer. His trademark teaching techniques of body movement, fitness and performance are what inspired him to create his unique program known as FIT ARTS. In February 2011, he launched his company and flagship studio in Hollywood, CA. He is also the founder of:

You can also catch Alfred as an acrobatic performer in over a dozen commercial and TV appearances, and more than 500 live performances worldwide. He has worked with Rihanna, Dancing with the Stars, Red Bull and more.