Wanderlust Marketing Kit

The success of our festivals depends on people like you. By sharing your involvement with Wanderlust across your communities, we are able to offer an awesomely inspiring experience year after year for everyone involved. What’s more, we are here to simplify this process for you by providing text templates and multimedia assets for your email lists, social media and general community outreach. Remember – these templates are just suggestions. We encourage you to share the word about Wanderlust in your own voice!

Use the tabs below to find what you need, and don’t hesitate to contact us with questions.

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Wanderlust Festivals Marketing Kit

SocialEmailPhotos / VideoPrintOnlineLogosPressOutdoorInsiders' Guides

Social media is one of the best ways to organically spread the word to your community. Use the following templates as a starting point for posting statuses, tweets and grams across your social media platforms. Images are a great way to enhance these posts so feel free to click over to the Photos / Video tab to share some of our photos when you post!

When posting on Twitter and Instagram use these hashtags as applicable:
#Wanderlust #WLStratton #WLAspen #WLSquaw #WLWhistler #WLAustin

They’ll help you get found online, and don’t forget to mention us (@WanderlustFest) when you post!


Facebook / Google+

Join me at Wanderlust [Stratton/Aspen-Snowmass/Squaw/Whistler/Tremblant] on [date] as I [insert what you’re offering / teaching here]. Wanderlust is a four-day adventure of yoga, music, nature and food that celebrates mindful living and community. [insert link to your personal lineup page or your festival: Stratton, Aspen-Snowmass, Squaw Valley, Whistler, Austin, Oahu].

Here’s an example of how a Wanderlust teacher might use this template:

Sample Wanderlust Festival Teacher Facebook Post

Facebook events are also a very useful way to build online community. We have created events for each of our festivals: Please RSVP and invite anyone whom you think would be interested:

O’ahu
Snowshoe (coming soon)
Stratton (coming soon)
Aspen-Snowmass (coming soon)
Squaw Valley (coming soon)
Whistler (coming soon)
Tremblant (coming soon)


Twitter

Join me at #Wanderlust [#WLStratton/#WLAspen/#WLSquaw/#WLWhistler/#WLTremblant/#WLAustin] where I’m [insert what you’re teaching/offering here]. [insert link to your personal lineup page or your festival: O'ahu, Stratton, Aspen-Snowmass, Squaw Valley, Whistler, Austin.]

Here’s an example of how a Wanderlust teacher might use this template:

 Sample Wanderlust Festival Teacher Twitter Post


Instagram:

I’ll be [insert what you’re teaching/offering here] at #Wanderlust [#WLStratton/#WLSquaw/#WLWhistler/#WLAustin] on [date]. Join me! #MyTrueNorth

Here’s an example of how a Wanderlust teacher might use this template:

Sample Wanderlust Festival Teacher Instagram Post

Sending a personal email announcing your presence at the festival shows your community that you value their involvement. Below, we’ve included a basic template, but please feel free to rewrite it so it reflects your voice and speaks clearly to your audience. It’s always smart to include an eye-catching video and/or a couple photos from the festival, which can be found in the Photos / Video tab above.

For those of you who are comfortable with HTML emails and regularly send newsletters to your community, here are HTML versions of this email ready for you to upload and edit in your email program (MailChimp, Constant Contact, etc) for:

O'ahu

Summer Festivals (coming soon)


Wanderlust Photos

Photos are the most effective way to grab your audience’s attention in any marketing format. We have a fantastic inventory of breathtaking photos for each of our festivals. We’ve chosen our favorites and made them available to your via our Flickr account.

Photo requirements: Our photos may only be used in connection with our festivals. You may not use these images for independent, self promotion. For every photo you use, you must credit both Wanderlust Festival and the individual photographer. The photographer’s name is both tagged on Flickr and contained in the file name of the image. Below, we have included examples of appropriately tagged images for each of our festivals.

If you have questions, please email us.

Stratton Photos / Stratton Flickr

Photo by Jake Laub, Wanderlust Festival

Photo by Jake Laub, Wanderlust Festival

Aspen-Snowmass Photos / Aspen-Snowmass Flickr

wlco13

photo by Jake Laub, Wanderlust Festival

Squaw Valley Photos / Squaw Valley Flickr

Squaw Valley 13

photo by Jake Laub, Wanderlust Festival

Whistler Photos / Whistler Flickr

wlbc13

photo by Ali Kaukas, Wanderlust Festival

Tremblant Photos / Tremblant Flickr

wlbc13

photo by Ali Kaukas, Wanderlust Festival

Austin Photos / Austin Flickr

wlatx13

photo by James Guiry, Wanderlust Festival

O’ahu Photos / O’ahu Flickr

O'ahu

photo by Shannon Cummings, Wanderlust Festival

Wanderlust Videos

Videos are all available for embedding from our YouTube channel. In particular, we recommend sharing our 2014 highlights video (coming soon).

We’re proud of our posters, and they are some of our most recognizable branding items. Feel free to share the web versions of our poster art across your social media platforms or print a copy to post in your studio or favorite community hang.

If you are helping spread the word about Wanderlust, these banners can make a big impact. Include them on your website, in your letters and wherever you think they’ll pop. They rotate images, so make sure you’re choosing the festival that reflects your needs.

  • General
  • Stratton
  • Aspen-Snowmass
  • Squaw Valley
  • Whistler
  • Tremblant (En Francais)
  • Tremblant (English)
  • Austin
  • O’ahu

Below are links to our official logos for the summer 2014 season. Please contact us if you have questions about logo use, or need access to particular fonts or other Wanderlust branding.

Stratton Mountain
Aspen-Snowmass
Squaw Valley
Whistler

We travel the globe bringing the Wanderlust experience to communities across three continents. Along the way, many have taken notice. Below is a sampling of our coverage, with even more to come as we embark on our 7th Wanderlust Festival season. To see all coverage, check out our full Press Page.

Airport Ads

 

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