Wanderlust Marketing Kit

The success of our festivals depends on people like you. By sharing your involvement with Wanderlust across your communities, we are able to offer an awesomely inspiring experience year after year for everyone involved. What’s more, we are here to simplify this process for you by providing text templates and multimedia assets for your email lists, social media and general community outreach. Remember – these templates are just suggestions. We encourage you to share the word about Wanderlust in your own voice!

Use the tabs below to find what you need, and don’t hesitate to contact us with questions.

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Wanderlust Festivals Marketing Kit

SocialEmailPhotos / VideoPrintOnlineLogosPressOutdoorInsiders' Guides

Social media is one of the best ways to organically spread the word to your community. Use the following templates as a starting point for posting statuses, tweets and grams across your social media platforms. Images are a great way to enhance these posts so feel free to click over to the Photos / Video tab to share some of our photos when you post!

When posting on Twitter and Instagram use these hashtags as applicable:
#Wanderlust #WLStratton #WLAspen #WLSquaw #WLWhistler #WLTremblant #WLAustin #MyTrueNorth

They’ll help you get found online, and don’t forget to mention us (@WanderlustFest) when you post!


Facebook / Google+

Join me at Wanderlust [Stratton/Aspen-Snowmass/Squaw/Whistler/Tremblant] on [date] as I [insert what you’re offering / teaching here]. Wanderlust is a four-day adventure of yoga, music, nature and food that celebrates mindful living and community. [insert link to your personal lineup page or your festival: Stratton, Aspen-Snowmass, Squaw Valley, Whistler, Tremblant, Austin].

Here’s an example of how a Wanderlust teacher might use this template:

Sample Wanderlust Festival Teacher Facebook Post

Facebook events are also a very useful way to build online community. We have created events for each of our festivals: Please RSVP and invite anyone whom you think would be interested:

Stratton
Aspen-Snowmass
Squaw Valley
Whistler
Tremblant
Austin


Twitter

Join me at #Wanderlust [#WLStratton/#WLAspen/#WLSquaw/#WLWhistler/#WLTremblant/#WLAustin] where I’m [insert what you’re teaching/offering here]. [insert link to your personal lineup page or your festival: StrattonAspen-SnowmassSquaw ValleyWhistlerTremblant, Austin.]

Here’s an example of how a Wanderlust teacher might use this template:

 Sample Wanderlust Festival Teacher Twitter Post


Instagram:

I’ll be [insert what you’re teaching/offering here] at #Wanderlust [#WLLA/#WLStratton/#WLSquaw/#WLWhistler/#WLTremblant/#WLAustin] on [date]. Join me! #MyTrueNorth

Here’s an example of how a Wanderlust teacher might use this template:

Sample Wanderlust Festival Teacher Instagram Post

Sending a personal email announcing your presence at the festival shows your community that you value their involvement. Below, we’ve included a basic template, but please feel free to rewrite it so it reflects your voice and speaks clearly to your audience. It’s always smart to include an eye-catching video (such as the 2013 highlights reel) and/or a couple photos from the festival, which can be found in the Photos / Video tab above.

For those of you who are comfortable with HTML emails and regularly send newsletters to your community, here is an HTML version of this email ready for you to upload and edit in your email program (MailChimp, Constant Contact, etc): Download the HTML email


[Your Favorite Greeting]

I’m thrilled to announce that I’ll be [teaching/speaking/leading hikes/etc] at Wanderlust [Stratton/Aspen-Snowmass/Squaw/Whistler/Tremblant/Austin] this summer from [date] to [date]. Wanderlust is an all-out celebration of mindful living through yoga, meditation, music, food and nature, and I’m honored to be teaching several classes, including _____ and _____. Check out my schedule here [include link to your Sched page].

Last year was such a blast! Take a peek at this beautiful highlights video: http://youtu.be/LmFgqqrhXX0

I’m sure this year will prove to be even more remarkable, and I look forward to seeing you on the mountain.

Yours,

[Name]


[Votre salutation préférée]

Je suis ravi(e) d’annoncer que [j’enseignerai / je donnerai une conférence / je guiderai des randonnées, etc.] à Wanderlust [Stratton / Aspen-Snowmass / Squaw Valley / Whistler / Tremblant / Austin] cet été du [date] au [date].

Wanderlust est une célébration de la vie consciente par le biais de yoga, de méditation, de musique, de nourriture et de nature. Je suis honoré(e) d’y diriger plusieurs activités, incluant _______________ et ___________________. Cliquez ici pour accéder à mon horaire complet.

L’an dernier, nous avons eu tellement de plaisir! Jetez un coup d’œil à cette magnifique vidéo des meilleurs moments : http://youtu.be/LmFgqqrhXX0

Je suis certain(e) que l’édition 2014 sera encore plus exceptionnelle. Au plaisir de vous voir à la montagne cet été!

Bien à vous,

[Name]

Wanderlust Photos

Photos are the most effective way to grab your audience’s attention in any marketing format. We have a fantastic inventory of breathtaking photos for each of our festivals. We’ve chosen our favorites and made them available to your via our Flickr account.

Photo requirements: Our photos may only be used in connection with our festivals. You may not use these images for independent, self promotion. For every photo you use, you must credit both Wanderlust Festival and the individual photographer. The photographer’s name is both tagged on Flickr and contained in the file name of the image. Below, we have included examples of appropriately tagged images for each of our festivals.

If you have questions, please email us.

Stratton Photos / Stratton Flickr

Photo by Jake Laub, Wanderlust Festival

Photo by Jake Laub, Wanderlust Festival

Aspen-Snowmass Photos / Aspen-Snowmass Flickr

wlco13

photo by Jake Laub, Wanderlust Festival

Squaw Valley Photos / Squaw Valley Flickr

Squaw Valley 13

photo by Jake Laub, Wanderlust Festival

Whistler Photos / Whistler Flickr

wlbc13

photo by Ali Kaukas, Wanderlust Festival

Tremblant Photos / Tremblant Flickr

wlbc13

photo by Ali Kaukas, Wanderlust Festival

Austin Photos / Austin Flickr

wlatx13

photo by James Guiry, Wanderlust Festival

Wanderlust Videos

Videos are all available for embedding from our YouTube channel. In particular, we recommend sharing our 2013 highlights video: http://youtu.be/LmFgqqrhXX0 and our newly released Adventure Race video: http://youtu.be/r_dnHCRs_Nw.

:30 Ads

Download the ad

Download the ad

Download the ad

Download the ad

We’re proud of our posters, and they are some of our most recognizable branding items. Feel free to share the web versions of our poster art across your social media platforms or print a copy to post in your studio or favorite community hang.

If you are helping spread the word about Wanderlust, these banners can make a big impact. Include them on your website, in your letters and wherever you think they’ll pop. They rotate images, so make sure you’re choosing the festival that reflects your needs.

Below are links to our official logos for the summer 2014 season. Please contact us if you have questions about logo use, or need access to particular fonts or other Wanderlust branding.

Stratton Mountain

We travel the globe bringing the Wanderlust experience to communities across three continents. Along the way, a few have taken notice. Below is a sampling of our coverage, with even more to come as we embark on our 6th Wanderlust Festival season. To see all coverage, check out our full Press Page.

CondeNastTraveler_febSeane Corn Healthy Travel Tips
Conde Nast Traveler
February 2014
SELFOmOut_octOm Out at These Otherworldly Yoga and Wellness Retreats
Self Magazine Online
October 2013
self_recap_juneFitness Wanderlust Recap
Self Magazine Online
June 2013
vogue_mayFrom Memorial Day to Labor Day, 31 Ways to Make the Most of Summer
Vogue
May 2013
shape_juneWanderlust Yoga in the City Series Kicks Off
Shape Magazine Online
May 2013


Wanderlust Yoga in the City Marketing Kit

SocialEmailPhotosPrintOnlineLogos

Social media is one of the best ways to organically spread the word to your community. Use the following templates as a starting point for posting statuses, tweets and grams across your social media platforms. Images are a great way to enhance these posts so feel free to click over to the Photos tab to share some of our photos when you post!

When posting on Twitter and Instagram use these hashtags as applicable:
#Wanderlust + #WLLA #WLSF #WLChicago #WLPhilly

They’ll help you get found online, and don’t forget to mention us (@WanderlustFest) when you post!


Facebook / Google+

Join me at Wanderlust Yoga in the City [Los Angeles / San Francisco / Chicago / Philadelphia] on [date] where I’m [insert what you're offering here]. YITC brings Wanderlust Festival’s inspiring mountaintop adventures down to sea level with a full day of yoga, music and community. It’s free with registration! [insert link to your personal presenter page or your event: Los AngelesSan Francisco / Chicago / Philadelphia

Here's an example of how a YITC teacher might use this template:

Screen shot 2014-03-18 at 9.58.28 AM

Facebook events are also a very useful way to build online community. We have created events for each of our festivals. Please RSVP to the event you are involved with and invite your contacts:

Los Angeles

San Francisco

Chicago

Philadelphia


Twitter

Join me at #Wanderlust + #WLLA / #WLSF / #WLChicago / #WLPhilly where I'm [insert you're offering here]. [insert link to your personal assets page or your event: Los Angeles / San Francisco / Chicago / Philadelphia]

Here’s an example of how a Wanderlust teacher might use this template:

 Screen shot 2014-03-17 at 5.02.53 PM

 

 

 

 


Instagram:

I’ll be [insert what you’re teaching/offering here] at #Wanderlust + #WLLA / #WLSF / #WLChicago / #WLPhilly  on [date]. It’s free with registration! Join me! #MyTrueNorth

Here’s an example of how a Wanderlust teacher might use this template:

instagram

Sending a personal email announcing your presence at Yoga in the City shows your community that you value their involvement. Below, we’ve included a basic template, but please feel free to rewrite it so it reflects your voice and speaks clearly to your audience. It’s always smart to include an eye-catching photo (or several) from previous years, which can be found in the Photos tab above.


[Your Favorite Greeting]

I’m thrilled to announce that I’ll be [teaching/performing] at Wanderlust Yoga in the City [ Los Angeles / San Francisco / Chicago / Philadelphia] on [date]. Wanderlust is an all-out celebration of mindful living through yoga, meditation, music, food and nature, and I’m honored to be a part of this great event.

Gather some friends and join me for a free yoga class and lots of fun! [Register here (LA) / Register here (SF) / Register here (Chicago) / Register here (Philadelphia)

Yours,

[Name]

Yoga in the City Photos

Photos are the most effective way to grab your audience’s attention in any marketing format. We have a fantastic inventory of breathtaking photos for each of our festivals. We’ve chosen our favorites and made them available to your via our Flickr account.

Photo requirements: Our photos may only be used in connection with our events. You may not use these images for independent, self promotion. For every photo you use, you must credit Wanderlust Yoga in the City and the individual photographer. The photographer’s name is both tagged on Flickr and contained in the file name of the image. Below, we have included examples of appropriately tagged images for each of our events.

If you have questions, please email us.

Los Angeles Photos / Los Angeles Flickr

Photo by: Vincent Tran, Wanderlust Yoga in the City

Photo by: Vincent Tran, Wanderlust Yoga in the City

San Francisco Photos / San Francisco Flickr

Photo by: Alex Wang, Wanderlust Yoga in the City

Photo by: Alex Wang, Wanderlust Yoga in the City

Chicago Photos / Chicago Flickr

Photo by: Wava Media, Wanderlust Yoga in the City

Photo by: Wava Media, Wanderlust Yoga in the City

Philadelphia Photos / Philadelphia Flickr

Photo by: Joe Longo, Wanderlust Yoga in the City

Photo by: Joe Longo, Wanderlust Yoga in the City

We’re proud of our posters, and they are some of our most recognizable branding items. Feel free to share the web versions of our poster art across your social media platforms or print a copy to post in your studio or favorite community hang.

 

If you are helping spread the word about Yoga in the City, these banners can make a big impact. Include them on your website, in your letters and wherever you think they’ll pop. They rotate images, so make sure you’re choosing the event that reflects your needs.

Below are links to our official logos for the summer 2014 season. Please contact us if you have questions about logo use, or need access to particular fonts or other Wanderlust branding.

Find Your True North

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